For its 2018 spring/summer "PERSPECTIVE" collection, Australian label P.A.M. plays with the idea of one's own point of view. Something completely personal to oneself, perspective is dependent on one’s point of view.

This season. P.A.M. releases its “FROGLIFE” collection that “alludes to human/amphibian interconnectivity and morphosis.” In this editorial, we take P.A.M.’s otherworldly designs to Hong Kong’s most fun place - Ocean Park. 

A label known for sticking to its unique aesthetics, originality, and psychedelic graphics, the creative entity moves between art, fashion, design and other collaborative creations. We got to catch Misha for a chat about how it all began.