MEDICOM TOY this year has celebrated its 25th year in existence with an event commemorating the 20th anniversary of the birth of its world-renowned BE@RBRICK, from the 4th-9th of December 2021. Named the BE@RBRICK WORLD WIDE TOUR 3, or BWWT for short, the event will bring together some of the world’s most celebrated creative entities in producing a BE@RBRICK of their own. Previously, the first BWWT was carried out from 2004 till 2007 in 6 different cities internationally, the second BWWT in 2011 with over 70 different creators.

This year each respective brand/creator had designed their own creative piece and vision to place atop a BE@RBRICK canvas of 1000% size to display for the event. Some of the notable designers to contribute to the highly-anticipated event include Polo Ralph Lauren, READYMADE, Collette’s Sarah Andelman, HOOD BY AIR., Pokémon, and many more. All creators were curated and brought together through the artistic vision of CLOT’s Creative Director, Edison Chen.

Following the release of Errolson Hugh’s ACRONYM brand infused BE@RBRICK as part of the BWWT3 event, MEDICOM TOY has now announced the release of more of the pieces displayed at the event, including The Pokémon Company’s Pika-Chu GOLD CHROME BE@RBRICK, and MEDICOM TOY’s 20th Anniversary DEEP CHROME BE@RBRICK, Evangelion Unit 01 BE@RBRICK in CHROME in collaboration with Neon Genesis Evangelion, and Jackson Pollock Studio BE@RBRICK in CHROME in collaboration with Jackson Pollock.

The Pokémon Company’s “Pika-Chu GOLD CHROME” BE@RBRICK is inspired by its prior 2020 release of the “Pikachu” BE@RBRICK in 100% & 400% versions, now with an added golden chrome texture, the piece is in reference to the rarity of gold Pokemon cards, with the rarest being a 24-karat Gold Pikachu card from 2016. MEDICOM TOY’s 20th Anniversary ‘DEEP CHROME’ BE@RBRICK, uses minimalist references from its previous BE@RBRICK 1st Model imbued in a deep ‘WHITE CHROME’.

Crafted as an embodiment of one of the most prominent and culturally influential anime to Western and Eastern audiences, the Evangelion Unit 01 BE@BRICK in “CHROME” puts together a timeless sci-fi anime and contemporary signage. Neon Genesis Evangelion was released in 1995, and as evidence of its current creative cultural relevancy and must-have status; the anime has had consistent nods, references, and collaborations with different creative entities from the East to the West. Including collaborations with Casio G-SHOCK, UNDERCOVER for its Fall/Winter 2021 collection, and even SAINT MICHAEL (SAINT Mxxxxxx) for a capsule release.

The Evangelion Unit 01 BE@RBRICK in CHROME Ver. uses the anime’s main character 14-year-old Shinji’s massive human-like sentient mecha as a reference to the design, with colors of obvious purple and green hues, and orange and black lining - finalised with a CHROME gloss finish. Save the date because this is a release you do not want to miss.

Forming an ever-lasting relationship, Jackson Pollock Studio come again in partnership with MEDICOM TOY to release another of the world-renowned drip-style paint splatter pieces released by the namesake artist within the early-to-mid 20th century period. The late painter was known for his Abstract Expressionist style which can be seen to have been influenced by the political climate of the WW2 era, and can be interpreted in many different ways. His art can be seen as relevant to today’s day-and-age as his pieces represent a unification of political and human disparities.

The release of the Jackson Pollock Studio BE@RBRICK in Chrome Ver. uses the artist’s recognizable technique of splatter painting, and is in a color scheme of blue, grey, black hues, infused with minute details of yellow/green splatters, finalized in a smooth CHROME sheen.

The Pokémon Company’s Pika-Chu GOLD CHROME BE@RBRICK, MEDICOM TOY’s 20th Anniversary DEEP CHROME BE@RBRICK, Evangelion Unit 01 BE@RBRICK and the Jackson Pollock Studio BE@RBRICK will be available in 100% + 400% and 1000% versions will be available throughout this week online at JUICESTOREUSA.COM.