CLOT SPRING/SUMMER 2021 "CHINESE HAWAIIAN" CAMPAIGN SHOOT IN SHANGHAI
When it comes to Hawaii, those dreaming of a post-pandemic trip will instantly think of its sunkissed beaches, unique local customs, and the natural treasures that the archipelago has to offer. The islands have served as a constant source of inspiration for many artists including CLOT's Co-Founder and Creative Director, Edison Chen. Edison Chen living in LA but often traveling to China and Japan pre-pandemic, Hawaii served as the midpoint between the two locations and an oasis that sparked the inspiration behind CLOT's latest Spring/Summer 2021 "Chinese Hawaiian" collection.
The Hawaiian word "Aloha", is used to express greetings of hope, love, peace, and happiness - however, the philosophical concept has a powerful impact on Hawaiian culture and way of life. The word itself encapsulates a greater force that harmonizes all living flora and fauna - this natural rhythm teaches one to relax and trust in humility and abundance. CLOT's latest Hawaiian-inspired designs embody the spirit of "Aloha", sharing messages of hope, love, peace, and unity during these unprecedented times. Hundreds of years ago, Chinese laborers were the first migrant group to arrive on the Hawaiian islands and they soon cultivated a fusion of both local and Chinese culture. This unique amalgamation of customs, language, cuisine, and lifestyle echoes CLOT's East-meets-West ethos, serving as a source of inspiration for its latest collection.
For those who are enjoying the warmer weather at home, CLOT's sophisticated silhouettes make for the ultimate summer staple, uniting communities from the East to the West. Tucked away in the scenic landscapes of Shanghai, the latest campaign shots juxtapose the Spring/Summer 2021 collection against dream-like natural elements like fan-shaped palmate leaves and tranquil lakes. The relaxed silhouettes are fit for Hawaii's tropical climate and the urban city. Following CLOT's distinct design language, unexpected details like bold colored pants and pattern-heavy textures complement the auspicious Chinese patterns and Hawaiian graphic motifs, elevating the Summer-friendly designs in a contemporary manner.
Catch CLOT's Spring/Summer 2021 "Chinese Hawaiian" collection at Juice Los Angeles and online at JUICESTOREUSA.com.