CLOT AND MEDICOM TOY LAUNCHES BE@RBRICK PANDA
As part of the month-long CLOT Panda campaign launched in support of panda conservation efforts in China, CLOT announces a new BE@RBRICK collaboration with MEDICOM TOY, featuring a giant panda-inspired design, with characteristics based off of the brand's panda mascot, Ning Ning.
“I have always had a fascination with bears. I love teddy bears, BE@RBRICKs, and especially polar bears and panda bears. Understanding something that you like and trying to understand their nature and environment is something that's important to us,” says CLOT Founder and Creative Director Edison Chen.
Available in 100%, 400% and 1000%, the CLOT x MEDICOM TOY BE@RBRICK PANDA comes with iconic features of the giant panda including distinctive black on white markings on the ears, eyes, chest and limbs. Like CLOT Panda Ning Ning, the BE@RBRICK PANDA has a friendly demeanor, highlighted by a CLOT logo eye for branded touch. To evoke the cuddly appearance of the Chinese national treasure, the 100% and 400% are constructed with an all-over flocked finish, whereas the 1000% comes wrapped with a plush fabric for a special touch.
To introduce the CLOT x MEDICOM TOY BE@RBRICK PANDA to the world, the brands have prepared a special campaign video and visuals in the style of wildlife documentaries, inviting all fans to explore the traits and natural habitat of this newly discovered panda.
CLOT x MEDICOM TOY BE@RBRICK PANDA will be available on a first come, first served basis at JUICE selling doors worldwide from November 25, 2022.
Celebrating the coming launch of the CLOT x MEDICOM TOY BE@RBRICK PANDA, a special panda filter have just been launched via the CLOT accounts on Instagram and Douyin. Make sure to also watch out for the social media games that are set to roll out across the week, which shall offer opportunities to win exciting giveaway prizes!