CLOT's Spring/Summer 2021 "Chinese Hawaiian" collection takes inspiration from Edison Chen's frequent travels to Hawaii, fusing CLOT's East-meets-West heritage with design elements from the island state. 

This week, CLOT heads to Los Angeles, Edison's second home, unveiling a photo series shot by Thomas Welch. The campaign in CLOT's vision embodies a carefree summer featuring a model styled in CLOT's latest offerings. The video itself draws inspiration from old postcards and vintage holiday clips shot with camcorders. The videographer utilizes his unique shooting style and vintage color grading to accentuate the laidback designs and CLOT's underlying theme.

Set on the coastal shore, the ocean breeze and the waves lapping against the sand create an inherently romantic casual setting. Paired with a Cantonese song aptly named "Hawaiian Love Song" by Cantopop songstress, Paula Tsui (徐小鳳), the campaign video captures the Chinese-Hawaiian way of life an all-new perspective by CLOT.

Kick back and experience the latest CLOT Spring/Summer 2021 campaign shoot by Thomas Welch below!

PHOTOGRAPHER - THOMAS WELCH

VIDEOGRAPHER - DEMARQUIS MCDANIELS

VIDEO EDITOR: NICK BERRY

PRODUCER - JUSTIN TREVINO

STYLIST - GIGI FERNANDEZ

STYLIST ASSISTANT - DAMARIS GARCIA

ART DIRECTION - EDWARD CHIU