AIR MAX DAY AT JUICE HONG KONG
KISS MY AIRS was a celebration of 30 years of Nike Air Max. The revolution of Nike Air never ends and this year the release of Nike Air VaporMax marks a new era for the iconic brand. For Air Max Day, Nike chose to hold an event for loyal and influential sneakerheads at JUICE Causeway Bay. We transformed the store with an exterior of beautifully hand drawn art work. The interior of the JUICE store was covered in unique Nike collages all over the walls while featuring the latest styles including the Nike Air VaporMax and Nike Air Max 1 Premium Retro.
A shout out to the Nike Hong Kong team and the talented artists that made the space what it was including Simple Bao, Kristopher H, Parents Parents and Start From Zero. With catered refreshments, a dark box space for the neon KISS MY AIRS signage and live DJ set, our JUICE store felt like a grungy underground space.