French-luxury house Longchamp has long broken through the boundaries of age, gender, and time, and along with contemporary fashion label Emotionally Unavailable headed by creatives Edison Chen and KB Lee - have created a collaborative collection that features an accumulation of exclusive luxury essentials.

The idea of being a champion has long been ingrained into the competitive and brutal world of boxing, this collaboration puts a more luxurious and emotional spin on the sport. The collection's name "Been a Long Champ" can be interpreted as being a reference to the consistent struggle & turmoil felt in relationships - it is not only felt when in intimate relationships but in family, and professional relationships too - and as a result, whether it be physically, mentally or emotionally, you will come out of the situation a champ.

The graphics and silhouettes of the collection are clear in its inspiration of the prize ring, extracted from boxers' attire, the collection sees shorts, robes, and boxing gloves, which are reminiscent of the style. The collection also features more easy-going, ready-to-wear attire which includes t-shirts and hoodies with the "Been a CHAMP" design imprint with added "Professional Heartbreaker".
The limited-edition Le Pliage Collection, which remixes the brand's most classic and timeless bags, features the slogan "Been a Champ a Long Time" a play on the brand's name. The most notable piece in the collection is a unique redesign of Longchamp's world-renowned handbag in a red all-over print design using the brands' logos.

Take a look at the campaign below between long-standing luxury-house Longchamp and contemporary fashion label Emotionally Unavailable!
This release will be available in store at JUICE Los Angeles on April 27th!