We head to the streets for style inspiration in our new series to check out what the cool kids are wearing, what they do and where they find their inspiration from. As Alexander McQueen once said, "It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together". First up, Jocelyn Yih heads to the streets of London. 

Amelia

@ameliagemma

What do you do? Fashion Marketing and Business Student
What brand has influenced your style? Gucci
Where are your glasses from? Missguided

Chidera

@theslumflower

What do you do? Blogger and Presenter
Where should we get inspiration? MOBO awards

Daniel

@ddesms

What do you do? Model and YouTuber
Fashion week essential? Bucket hat

Freya

@sinyusiu

What do you do? Fashion Business Student
Where are you from? GuangZhou, China
Which designer should we be looking out for in China? Masha Ma

Max

@maxotisking

What do you do? Stylist
What do you love most about streetwear? The community
Where are you from? Norwich
Brands to look out for? 40/40

Words and photography / Jocelyn Yih